https://www.embiss.com/index.php/embiss/issue/feed JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) 2025-02-23T00:41:34+07:00 Hamdan Mustameer cvodis01@gmail.com Open Journal Systems <p><strong>Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial (EMBISS) </strong>is published by CV ODIS It is published fourth a year in November, February, May, and August. Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial publish papers in the field of management science that give a contribution to the development of management science, and management practices, We accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.</p> https://www.embiss.com/index.php/embiss/article/view/349 Pengaruh Indeks Pembangunan Manusia (IPM), Pengangguran, Jumlah Penduduk Terhadap Kemiskinan Di Provinsi Jawa Tengah Dengan Zakat Sebagai Variabel Moderasi Tahun 2018-2023 2024-12-06T18:45:39+07:00 Dian Putri Laelani dyian.putry09@gmail.com Bayu Nurhadi dyian.putry09@gmail.com <p><em>This study aims to analyze the influence of the Human Development Index (HDI), unemployment rate, and population size on poverty in Central Java Province during the 2018-2023 period, as well as evaluate the role of zakat as a moderating variable. Secondary data were obtained from BPS and BAZNAS of Central Java Province and analyzed using panel data regression and Moderated Regression Analysis (MRA) with E-Views 12 software. </em><em>The results show that HDI has a significant negative effect on poverty, while unemployment and population size have significant positive effects. Zakat is proven to moderate the relationship between HDI and unemployment on poverty but is not significant in moderating the influence of population size. </em><em>This study emphasizes the importance of more effective and integrated zakat management to support improvements in HDI, reduce unemployment, and achieve equitable welfare to alleviate poverty in Central Java.</em></p> 2025-02-05T00:00:00+07:00 Copyright (c) 2025 Dian Putri Laelani, Bayu Nurhadi https://www.embiss.com/index.php/embiss/article/view/350 Analisis Manajemen Resiko Amil Relawan & Resiko Hukum Pada IZI Jawa Timur 2024-12-11T23:18:38+07:00 Achmad Rian Agung Prayoga arianagungpga@gmail.com Nur Zanita achmadrianexecutive@gmail.com Muhammad Irsyad Taqiudin achmadrianexecutive@gmail.com Muhammad Ali Ulya Addani achmadrianexecutive@gmail.com <p><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Penelitian ini bertujuan untuk menganalisis kebijakan manajemen risiko pada amil, relawan, dan risiko hukum di Lembaga Amil Zakat Nasional (LAZNAS) Inisiatif Zakat Indonesia (IZI) Jawa Timur. Penelitian dilakukan dengan metode deskriptif kualitatif, dengan mengandalkan wawancara semi terstruktur kepada pimpinan kantor dan analisis dokumen pendukung. Data primer diperoleh melalui wawancara, sedangkan data sekunder berasal dari dokumen internal dan literatur terkait. Hasil penelitian menunjukkan bahwa risiko utama yang dihadapi IZI Jawa Timur meliputi pergantian SDM, kewenangan pejabat, dan ketidakpatuhan terhadap ketentuan perundang-undangan. Strategi mitigasi meliputi pelatihan SDM, kontrak kerja tahunan, pengawasan ketat, dan audit syariah tahunan. Penelitian ini menyimpulkan bahwa sistem manajemen risiko yang baik dapat menjaga operasionalisasi dan meningkatkan kepercayaan masyarakat terhadap lembaga. Penelitian ini memberikan rekomendasi berupa penguatan sistem manajemen risiko berbasis teknologi dan pengembangan kebijakan mitigasi yang lebih komprehensif untuk mendukung peran IZI Jawa Timur dalam mengelola zakat secara amanah dan efektif.</span></span></em></p> 2025-02-05T00:00:00+07:00 Copyright (c) 2025 Achmad Rian Agung Prayoga, Nur Zanita, Muhammad Irsyad Taqiudin, Muhammad Ali Ulya Addani https://www.embiss.com/index.php/embiss/article/view/351 Transformasi Digitalisasi Pemasaran Di Niagaland Surabaya 2024-12-12T13:08:41+07:00 khoirun nisaa nisarobani75@gmail.com Najih Tsaqiffi nisarobani75@gmail.com Firdaus Syaffa nisarobani75@gmail.com Saqofa Nabilah Aini saqofa.nabilah.aini@uinsa.ac.id <p><em>This study analyzes how digital transformation in Niagaland Surabaya implements marketing strategies. This type of research is a qualitative approach, while the data collection techniques are interviews and thematic analysis to identify the main patterns in the implementation of this strategy. The results of the study revealed that Niagaland actively uses social media, especially Facebook and WhatsApp, to reach customers in various locations, both near and far from the operational area. This can be supported by the fact that the company relies on fresh generation Z human resources, which produce creative and innovative content. The content produced, especially video content, will attract customers' attention because it is also relevant and interesting to them. Such an approach not only strengthens relationships with customers but also significantly expands Niagaland's market reach. The digital transformation implemented has been able to increase the effectiveness of the company's marketing. In addition, customers also get a better experience thanks to more personal interactions and interesting content. This study concludes that social media-based strategies and content creativity are the keys to Niagaland's success in utilizing digital transformation for its business growth..</em></p> 2025-02-13T00:00:00+07:00 Copyright (c) 2025 khoirun nisaa, Najih Tsaqiffi, Firdaus Syaffa, Saqofa Nabilah Aini https://www.embiss.com/index.php/embiss/article/view/352 Peran Pelayanan Prima terhadap Kepuasan Konsumen dan Penjualan Warteg Studi kasus di Jakarta 2024-12-18T14:48:24+07:00 Roslinda Jasmine 24220007@pertiwi.ac.id Adiba 24220007@pertiwi.ac.id Farah Dila 24220007@pertiwi.ac.id Emanuel Michael 24220007@pertiwi.ac.id Iman Chaerudin 24220007@pertiwi.ac.id <p><em>This study aims to analyze the management and development strategies of Warung Tegal (Warteg) as a form of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. A literature review of five journals indicates that price and service are the main factors influencing customer satisfaction and loyalty. Furthermore, the implementation of a marketing mix involving product innovation, competitive pricing strategies, digital promotion, and strategic location selection has been proven to enhance the competitiveness and revenue of Warteg. Excellent service strategies, such as cleanliness, friendliness, and 24-hour operational hours, serve as key differentiators amidst intense competition, although a consistent blueprint for excellent service has yet to be established.</em></p> 2025-02-13T00:00:00+07:00 Copyright (c) 2025 Roslinda Jasmine, Adiba, Farah Dila, Emanuel Michael, Iman Chaerudin https://www.embiss.com/index.php/embiss/article/view/353 Pengaruh Gaya Kepemimpinan, Disiplin Kerja Dan Kompensasi Terhadap Kinerja Karyawan Pada Hotel Bagus Jati Gianyar 2024-12-27T14:33:28+07:00 Anak Agung Pramana Putra turahpram11@gmail.com Ni Wayan Widhiasthini turahpram11@gmail.com <p><em>This study aims to determine the effect of leadership style, work discipline and compensation on employee performance at Hotel Bagus Jati Gianyar. The population in this study were employees of Hotel Bagus Jati Gianyar, with a sample of 53 respondents. The method used was saturated sampling, where sampling used the entire population. The data analysis technique used was multiple linear regression analysis. Based on the results of the study, partially and simultaneously leadership style, work discipline and compensation have a positive and significant effect on employee performance at Hotel Bagus Jati Gianyar. The leaders of Hotel Bagus Jati Gianyar should be able to protect employees, improve employee discipline such as reprimanding employees who are late or employees who always ask for permission with unreasonable reasons, and it is also recommended to maintain employee work-life balance such as adjusting salaries or compensation according to working hours, job positions and government regulations. </em></p> 2023-02-15T00:00:00+07:00 Copyright (c) 2023 Anak Agung Pramana Putra, Ni Wayan Widhiasthini https://www.embiss.com/index.php/embiss/article/view/354 Pengaruh Kemampuan Kerja, Disiplin, Dan Motivasi Terhadap Kinerja Karyawan Pada PT. BPR Lestari Bali 2024-12-27T14:50:50+07:00 Ni Nyoman Dela Widiartini delawidiartini88@gmail.com Ni Wayan Widhiasthini widhiasthini74@undiknas.ac.id <p><em>This study aims to analyze the effect of work ability, discipline and work motivation on employee performance in a company. The research method used is quantitative. The research sample consisted of 61 employees selected by purposive sampling. Data were analyzed using multiple regression tests. The results showed that work discipline has a significant effect on employee performance, with a p-value of 0.025. Meanwhile, work ability and work motivation do not have a significant effect individually on employee performance, with p-values ??of 0.722 and 0.191 respectively. However, work motivation has a significant direct effect on employee performance with a p-value of 0.015, when combined with other variables. Simultaneously, work ability, discipline, and work motivation have a significant effect on employee performance, as evidenced by the F test with a p-value of 0.000.</em></p> 2025-02-18T00:00:00+07:00 Copyright (c) 2025 Ni Nyoman Dela Widiartini, Ni Wayan Widhiasthini https://www.embiss.com/index.php/embiss/article/view/356 Analysis of Cross Elasticity in Potato and Corn Products and Their Impact on Regional Inflation in Tarogong Kidul Sub-district 2024-12-27T16:42:19+07:00 Shinta Macharani 24023122287@fekon.uniga.ac.id Seny Septya 24023122287@fekon.uniga.ac.id Shafira Febriani 24023122287@fekon.uniga.ac.id Firman Hakim 24023122287@fekon.uniga.ac.id Ira Murwenie 24023122287@fekon.uniga.ac.id <p>This research aims to analyze the cross-elasticity relationship between potato and corn products as one of the factors that reflects inflation in staple foods in Tarogong Kidul District, Garut Regency. The approach used is a quantitative descriptive method with a focus on associative analysis. Data was collected through observation and interviews, then processed using simple linear regression analysis and cross elasticity analysis. The research results show that changes in corn prices significantly affect potato demand at a significance level of 1%. Based on price elasticity analysis, the price of potatoes is inelastic to the demand for potatoes. Cross elasticity analysis shows that corn is a complementary good. In addition, this research shows that the increase in the price of potatoes and corn can be used as a marker of inflation, which has an impact on reducing public consumption and decreasing the income of traders and potato or corn farmers.</p> 2025-02-18T00:00:00+07:00 Copyright (c) 2025 Shinta Macharani, Seny Septya, Shafira Febriani, Firman Hakim, Ira Murwenie https://www.embiss.com/index.php/embiss/article/view/358 Pengaruh Kepemimpinan Dan Komunikasi Terhadap Kinerja Karyawan Properti 2024-12-28T20:51:04+07:00 Imam Sakhroni imamsakhroni319@gmail.com Thoriq Alamsyah thoriqtibo123@gmail.com Sentot Imam Wahjono Imamsakhroni319@gmail.com <p><em>in a competitive business era, organizational performance is crucial for sustainability and relevance. This research explores the role of leadership and communication in enhancing employee performance. Leadership is more than just a position; it encompasses the ability to motivate and lead employees, thereby influencing their motivation and performance. Theoretical research identifies leadership styles, such as transformational and transactional leadership styles, which play a crucial role in creating a positive work environment. Effective communication as the foundation of the relationship between managers and employees involves conveying information, listening with empathy, and ensuring mutual understanding. Good communication creates a collaborative work environment, supports the organization's vision, and enhances performance. Challenges such as resistance to change highlight the need for continuous research and development to improve the quality of leadership and communication. A deep understanding of these dynamics supports the development of adaptive and effective strategies to support organizations in a dynamic business environment..</em></p> 2025-02-18T00:00:00+07:00 Copyright (c) 2025 Imam Sakhroni, Thoriq Alamsyah, Sentot Imam Wahjono https://www.embiss.com/index.php/embiss/article/view/360 Membangun Jiwa Kewirausahaan dengan Kegiatan Unggulan Koperasi Mahasiswa UNY Mengembangkan Potensi Mahasiswa di Berbagai Bidang 2024-12-30T11:41:24+07:00 Afria Eky Fastiani nurulitafina.2023@student.ac.id Nurulita Fina Rahmadani nurulitafina.2023@student.ac.id Agustina Tri Wijayanti nurulitafina.2023@student.ac.id Happri Novriza Setya Dhewantoro nurulitafina.2023@student.ac.id <p><em>Student cooperatives, as a member-based economic forum, which not only meets the daily needs of students, but student cooperatives can be a mini laboratory for prospective entrepreneurs. However, in carrying out its operations, student cooperatives are often faced with various obstacles. This research will reveal how student cooperatives can be an effective means to foster the entrepreneurial spirit of students, as well as identify the challenges.</em></p> 2025-02-18T00:00:00+07:00 Copyright (c) 2025 Afria Eky Fastiani, Nurulita Fina Rahmadani, Agustina Tri Wijayanti, Happri Novriza Setya Dhewantoro https://www.embiss.com/index.php/embiss/article/view/361 Strategi Pengembangan Sumber Daya Manusia dalam Meningkatkan Ekonomi Lokal di UMKM surababaya 2024-12-30T13:55:09+07:00 Capriyan Latara Indah iyantara646@gmail.com Rafly Alfarizi rafly.alfarizi-2021@fe.um-surabaya.ac.id Sentot Imam Wahjono iyantara646@gmail.com <p><em>This study examines strategies for developing Human Resources (HR) to support local economic growth through the Micro, Small, and Medium Enterprises (MSME) sector in Surabaya. Using a Systematic Literature Review (SLR) method and content analysis techniques, the study identifies the positive impacts of HR development strategies, including socialization and training, digital marketing, and strategic collaboration. The findings indicate that training and socialization contribute to improving managerial and technical skills, while digitalization expands market access for MSMEs and collaboration strengthens business competitiveness. Challenges such as limited technology adoption and restricted access to quality training remain issues requiring further attention. This study recommends enhancing training quality, supporting digital transformation, fostering strategic partnerships, and conducting regular evaluations to promote sustainable HR development, enabling MSMEs to contribute more significantly to the local economy.</em></p> 2025-02-18T00:00:00+07:00 Copyright (c) 2025 Capriyan Latara Indah, Rafly Alfarizi, Sentot Imam Wahjono https://www.embiss.com/index.php/embiss/article/view/366 Peran Pendidikan Teknologi Dalam Menyiapkan Sumber Daya Manusia Yang Kompeten Di Sektor Industri 2024-12-31T11:46:42+07:00 Hilmy Razan hilmyrazann@gmail.com Moch Rizki Mochrizki778@gmail.com Imam Sentot Wahjono hilmyrazann@gmail.com <p><em>Technology education has an important role in preparing competent human resources (HR) in the industrial sector. In the era of globalization and rapid technological development, technical skills and relevant knowledge are the keys to success in the industrial world. Technology education focuses on developing the practical skills needed by the workforce to face the challenges of modern industry. Through a curriculum tailored to industry needs, this education helps increase the competitiveness and productivity of human resources. Apart from that, educational technology also contributes to the development of innovation and efficiency in the production process. Therefore, integration between educational technology and the industrial sector is very important to create human resources who are not only skilled, but also ready to face ever-changing technological developments.</em></p> 2025-02-20T00:00:00+07:00 Copyright (c) 2025 Hilmy Razan, Moch Rizki , Imam Sentot Wahjono https://www.embiss.com/index.php/embiss/article/view/367 Penilaian Kinerja Dan Metode Penilaian Kinerja 2024-12-31T12:44:54+07:00 Nadhiyatul Aulia Putri nadhiyatul.aulia.putri-2020@fe.um-surabaya.ac.id Nazhir Hafni Muhtady nazhir123456789@gmail.com Sentot Imam Wahjono azhir.hafni.muhtady-2021@fe.um-surabaya.ac.id <p><em>This research aims to discuss performance appraisal and performance appraisal methods. The method used is library research, collecting data by searching for sources and constructing them from various sources such as books, journals and existing research. The result is that performance appraisal is the process of evaluating employees in completing tasks assigned by the organization. Performance appraisal methods are a way to assist management in carrying out the process of assessing employee performanc</em></p> 2025-02-20T00:00:00+07:00 Copyright (c) 2025 Nadhiyatul Aulia Putri, Nazhir Hafni Muhtady, Sentot Imam Wahjono https://www.embiss.com/index.php/embiss/article/view/370 Strategi Peningkatan Kinerja Karyawan Melalui Budaya Organisasi Dan Motivasi Kerja PT Zat Store 2025-01-02T18:21:24+07:00 Arsyid Fadillah Aqsa arsyid010303@gmail.com Muhammad Afrizal arsyid010303@gmail.com Sentot Imam Wahjono arsyid010303@gmail.com <table> <tbody> <tr> <td width="601"> <p><em>This study aims to analyze the influence of organizational culture and work motivation on employee performance. Using quantitative descriptive research methods, the study was conducted on 150 employees of PT Zat Store. Data collection was carried out through questionnaires and in-depth interviews. The results of the study indicate that organizational culture and work motivation significantly affect employee performance with a contribution of 67.5%. The implications of the study indicate the importance of developing a positive organizational culture and increasing work motivation to achieve optimal performance.</em></p> <p> </p> </td> </tr> </tbody> </table> 2025-02-20T00:00:00+07:00 Copyright (c) 2025 Arsyid Fadillah Aqsa, Muhammad Afrizal, Sentot Imam Wahjono https://www.embiss.com/index.php/embiss/article/view/372 Implementasi Manajemen Strategi Dalam Jofter Grup 2025-02-12T13:16:40+07:00 Roslinda Jasmine Darmawan alinjasmine@gmail.com Vico Rahmatullah Putra 24220007@pertiwi.ac.id Budi Wahyono 24220007@pertiwi.ac.id Tita Miawati 24220007@pertiwi.ac.id <p><em>Strategic management plays a crucial role in the development of co-working spaces and virtual offices, especially in navigating an increasingly competitive market. This study aims to examine the implementation of strategic management in the context of Jofter Group as a provider of co-working and virtual office services. The research method used is a literature review, analyzing strategic management theories, success factors in service-based businesses, and relevant case studies. The findings indicate that the success of strategic management implementation in Jofter Group depends on strategy formulation, operational implementation, as well as evaluation and adaptation to market changes. The implications of this study can serve as recommendations for co-working and virtual office managers in optimizing their business strategies.</em></p> 2025-02-20T00:00:00+07:00 Copyright (c) 2025 Roslinda Jasmine Darmawan, Vico Rahmatullah, Budi Wahyono, Tita Miawati https://www.embiss.com/index.php/embiss/article/view/373 Analisis Implementasi Kebijakan Pemungutan Pajak Bumi Dan Bangunan Perdesaan Dan Perkotaan (PBB-P2) Dalam Upaya Meningkatan Penerimaan Pajak Daerah Di BPPRD Kota Baru Jambi Tahun 2021-2022 2025-02-13T15:25:17+07:00 Lisa Arisa Fiatri lisa.arisa.la@gmail.com M. Bobby R. Darmawan lisa.arisa.la@gmail.com <p>The research aims to analyze the implementation of Land and Building Tax in Rural and Urban Areas (PBB-P2) and to identify the challenges faced and the efforts made to overcome those challenges in the collection of Land and Building Tax in BPPRD New Jambi City in 2021- 2022. The study adopts a qualitative approach, and the data collected consists of interviews with key informants and documentation. The findings of the research indicate that the implementation of PBB-P2 has been optimally carried out in improving the compliance of individual Taxpayers, as evidenced by the significant increase in tax revenue realization in 2021- 2022. However, there are challenges encountered both internally and externally in the implementation process. To address these challenges, preventive measures are taken by providing information and education to taxpayers in every village to ensure compliance with the tax collection regulations. Additionally, the necessary facilities, decision letters, and field teams are prepared to enhance compliance and public awareness in paying taxes.</p> 2025-02-20T00:00:00+07:00 Copyright (c) 2025 Lisa Arisa Fiatri, M. Bobby R. Darmawan https://www.embiss.com/index.php/embiss/article/view/374 Analisis Pengaruh Bank Terhadap Kinerja Bank Pengkreditan Rakyat di Provinsi Kepulauan Bangka Belitung 2025-02-14T14:10:06+07:00 Elsa Cherri Aprilia elsaaprilia180402@icloud.com <p><em>The substantial annual decrease in the number of People’s Credit Banks (BPR) drives this study. The ongoing drop is attributable to the consolidation or merging of BPR and in part to the revocation of business licenses. The purpose of this study is to assess and scrutinize the financial ratios pertaining to the performance of banks providing credit to individuals. </em><em>This study utilizes quantitative data. The utilized data is secondary, sourced from the Indonesia Financial Services Authority website and the relevant People’s Credit Banks. The panel data regression was used as the analytical method, implementing the Fixed Effect Model (FEM) approach through E-Views 9. </em><em>The results indicated that the Loan to Deposit Ratio, Operating Costs, and Operating Income all had a positive and significant impact on Return on Asset. Moreover, Non-Performing Loan Net had a positive an insignificant effect on Return On Asset. Simultaneously, Loan to Deposit Ratio, Operating Costs and Operating Income, and Non- Performing Loan Net had a positive and significant effect on Return on Asset.</em></p> 2025-02-20T00:00:00+07:00 Copyright (c) 2025 Elsa Cherri Aprilia https://www.embiss.com/index.php/embiss/article/view/375 Perspektif Generasi Z Pada Personal Branding Akun Instagram The Connell Twins 2025-02-16T08:01:14+07:00 Ratna Cantika ekagagak2013@gmail.com Eka Yonavilbia ekagagak2013@gmail.com <p><em>The Connell Twins are influencers who carry out interesting personal branding activities for Generation Z. The content on The Connell Twins' Instagram account displays lifestyle content that has a negative impact. This study aims to analyze the perspective of Generation Z on personal branding built by The Connell Twins through the Instagram social media platform. Instagram has become one of the main social media used to share visual content. This study uses a qualitative descriptive method and an interview, observation, and documentation approach. This study uses the Use and Effect Theory to understand the impact of social media in shaping lifestyle and self-perception among Generation Z. The results of the study indicate that although The Connell Twins have succeeded in building an iconic and attractive self-image for their followers, there is a risk of negative impacts, especially related to unrealistic lifestyles and cultural norms that are not always in accordance with the social environment of their followers in Indonesia</em></p> 2025-02-20T00:00:00+07:00 Copyright (c) 2025 Ratna Cantika, Eka Yonavilbia https://www.embiss.com/index.php/embiss/article/view/377 Analisis Implementasi Kebijakan Permendag No. 8 Tahun 2024: Dampak Terhadap Industri Tekstil dan Sektor Terkait 2025-02-18T13:06:25+07:00 Erni Prasetiyani erasetiya@gmail.com Munir Saputra erasetiya@gmail.com <p><em>Regulation of the Minister of Trade (Permendag) No. 8 of 2024 aims to increase the efficiency of strategic goods distribution and strengthen the domestic industry. However, the implementation of this policy faces various challenges, especially in the textile sector which is experiencing increasing production costs and decreasing competitiveness. This study uses qualitative methods with interviews and secondary data analysis to evaluate the effectiveness of this policy. The results of the study indicate that the freedom to import textiles from China without government protection greatly affects business growth and requires a more effective mitigation strategy. This study recommends policy adjustment steps so as not to hinder the growth of the industrial sector</em><strong><em>.</em></strong></p> 2025-02-21T00:00:00+07:00 Copyright (c) 2025 Erni Prasetiyani, Munir Saputra https://www.embiss.com/index.php/embiss/article/view/378 Peran Efikasi Diri, Motivasi dan Lingkungan Keluarga Terhadap Minat Berwirausaha Mahasiswa 2025-02-20T18:07:41+07:00 Nur Ika Effendi nurikaeffendi@gmail.com Risni Nelvia yumeika0711@gmail.com Sri Winneh yumeika0711@gmail.com Gita Suliska yumeika0711@gmail.com Ade Tribuana Anjaya yumeika0711@gmail.com Fitria Husna yumeika0711@gmail.com <p><em>The spirit of entrepreneurship as early as possible needs to be implemented in Indonesia considering that interest in entrepreneurship is still very low. Students should prepare to start a business, not look for a company, including the largest number of students at the Faculty of Economics, Muara Bungo University. This research wants to know the influence of self-efficacy, motivation, and family environment on interest in entrepreneurship. The data collection technique for this research uses a questionnaire with a sample size of 150 respondents and the sampling technique is simple random sampling. Based on data processing with Smart PLS 3.0 was found that only motivation and family environment had a significant influence on interest in entrepreneurship, but the three variables influenced students' interest in entrepreneurship by 0.592 in the moderate category. It's hoped that economic Faculty students at Muara Bungo University will be able to develop entrepreneurial interests that can create jobs</em></p> 2025-02-21T00:00:00+07:00 Copyright (c) 2025 Nur Ika Effendi, Risni Nelvia, Sri Winneh, Gita Suliska, Ade Tribuana Anjaya, Fitria Husna https://www.embiss.com/index.php/embiss/article/view/380 Peran Promosi Nilai Pelanggan Terhadap Keputusan Pembelian di Indomaret 2025-02-21T11:05:37+07:00 Ardhit Wiro Hartono 24220002@pertiwi.ac.id Viko Rachmatullah Putra 24220016@pertiwi.ac.id <p><em>Promotion is one of the key factors influencing sales activities conducted by companies. It is a mandatory strategy used to market and sell products to consumers. Various promotional strategies are implemented to attract consumer interest. This research discusses the role of customer value promotion in purchasing decisions at Indomaret. This study employs a quantitative method with a survey technique, using a random sampling approach with 40 Indomaret consumers. The data was collected through questionnaires. The results indicate that customer value promotion significantly influences purchasing decisions at Indomaret.</em></p> 2025-02-22T00:00:00+07:00 Copyright (c) 2025 Ardhit Wiro Hartono, Viko Rachmatullah Putra https://www.embiss.com/index.php/embiss/article/view/381 Pengaruh Perencanaan Manajemen Sumber Daya Manusia Terhadap Kinerja Organisasi 2025-02-23T00:41:34+07:00 Ardhit Wiro Hartono 24220002@pertiwi.ac.id Viko Rachmatullah Putra 24220016@pertiwi.ac.id <p><em>This </em><em>study </em><em>aims </em><em>to </em><em>analyze the impact of</em><em>..</em><em>human resource planning on organizational performance. HR planning is the key element in workforce management to ensure organizational effectiveness </em><em>and </em><em>efficiency. Method of this research </em><em>used </em><em>literature review referring to various previous studies. The results show that effective HR planning can increase productivity, reduce employee turnover, and enhance job satisfaction. These findings indicate that companies need to adopt adaptive HR planning strategies to address globalization challenges and technological advancements.</em></p> 2025-02-28T00:00:00+07:00 Copyright (c) 2025 Ardhit Wiro Hartono, Viko Rachmatullah Putra