JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS)

Pengaruh Product Diversity, Perceived Price Dan Store Atmosphere Terhadap Keputusan Pembelian Dalam Perspektif Bisnis Islam

Tja Alta Resa, Yulistia Devi — Wed, 07 Aug 2024 00:00:00 +0700

The purpose of this research is to determine the influence of Product Diversity, Perceived Price and Store Atmosphere on Purchasing Decisions from an Islamic Business Perspective (Study of Dikromoshop Consumers, Sukarame Bandar Lampung). This research uses quantitative/methods. The data collection method was carried out by distributing questionnaires to Kromoshop consumers via offline Google Form. The sample in this research was 100 Dikromoshop consumers in Sukarame, Bandar Lampung. The sampling technique uses random sampling technique, the analysis process uses SPSS 20. The research results show that product diversity has a significant effect on purchasing decisions. The perceived price variable also has a significant influence on purchasing decisions. The store atmosphere variable also has a significant effect on purchasing decisions. Product diversity, perceived price and store atmosphere simultaneously have a significant influence on purchasing decisions.

The Influence of Soft Skills Development on Perceived Work Readiness: Case of Recent Public University Graduates

Kimtania Patricia Aprilita, Adita Pritasari — Wed, 07 Aug 2024 00:00:00 +0700

The Fourth Industrial Revolution has brought significant changes to the job market, causing a skills gap where many Indonesian graduates face unemployment due to a mismatch between their education and market needs. This study examines the influence of soft skills development on perceived work readiness among recent graduates from various public universities in Indonesia, focusing on five key soft skills: communication, problem-solving, time management, teamwork, and adaptability. The main issue addressed in this research is the lack of alignment between the skills developed during university education and those needed by employers, contributing to the high unemployment rate among graduates. A quantitative approach was used in this study, involving an online survey of 100 recent graduates who have secured full-time employment. The survey data was analysed using descriptive statistics and the Spearman-rho correlation test. The findings show a significant positive correlation between perceived work readiness and all examined soft skills. Communication, time management, and adaptability demonstrated a strong positive relationship, while problem-solving and teamwork showed an even stronger relationship. These results indicate that graduates with strong soft skills feel more prepared and capable of meeting job market demands. The study concludes that soft skills training is essential for improving graduates' work readiness. Universities should integrate more practical exercises and real-world problem-solving scenarios into the curriculum. Employers are also advised to offer specific training programs to help new employees transition into the workforce. Further research should explore the role of soft skills across various industries and education levels to understand how to prepare graduates for different job markets, including tracking the long-term impact of soft skills development in educational programs to bridge the gap between academic preparation and market needs, reduce unemployment, and enhance workforce readiness

Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Dengan Prinsip Syariah Di Kalangan Generasi Z

Rizky Anggreyni, Nurida Isnaeni, Muhammad Roihan — Wed, 07 Aug 2024 00:00:00 +0700

This study aims to analyze whether the religiosity factor, student perception, family environment and technology environment influences the interest of entrepreneurship with sharia principles, given the many violations in the business world. As a research population in this study, students of the Faculty of Economics and Business, Jambi University, class of 2017-2022. The number of research samples used was 96 respondents. The research approach uses a quantitative approach, the research method used is descriptive analysis and case study. The results of this study indicate that: (1) there is a partial influence on religiosity variables, (2) There is no partial influence on student perception variables, family environment and technology environment on entrepreneurial interests with sharia principles, (3) There is a simultaneous influence on religiosity, student perception, family environment and technology environment towards entrepreneurial interest with sharia principles.

Analisis Pengaruh Debt To Equity Ratio Dan Net Profit Margin Terhadap Harga Saham Pada PT. Bekasi Asri Pemula Tbk

Titin Khalidah, M. Rimawan — Thu, 08 Aug 2024 00:00:00 +0700

The property and real estate sector is one of the most important sectors in a country. With a large population in Indonesia and high economic growth in Indonesia, it creates a need for more effective and more efficient development in Indonesia. This research aims to determine the effect of Debt To Quity Ratio and Net Profit Margin on share prices at PT Bekasi Asri Pemula Tbk. This form of research is associative research. The object of this research is PT Bekasi Asri Pemula Tbk. The sampling technique in this research uses purposive sampling. The data analysis technique used is quantitative methods with descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, correlation and coefficient of determination as well as hypothesis testing in the form of T tests and F tests. The test results show that the Debt To Equity Ratio has a partially significant effect on stock prices, while Net Profit Margin does not have a partially significant effect on share prices

Determinan Resiko Pembiayaan Yang Di Pengaruhi Oleh CAR, Dan Bank Size Survey Pada Perbankan Nasional Syariah

Herry Krisnandi, Asyari, Nungki Yartono, Andi Pallawagau — Tue, 20 Aug 2024 00:00:00 +0700

Risk management in Islamic banks is an ongoing process of how banks manage the risks they face. Minimizing the potential for occurrence and the impact on various unwanted risks. The main activities of sharia banking are collectors and channeling funds in the form of murabahah financing to customers, from financing distribution activities that can lead to financing risk, that is problematic customers The research objective is to know the effect of CAR, and Bank size on financing risks simultaneously in the period 2019 - 2023 with a sample of 7 sharia banking company. The test method uses multiple linear regression tests, where the results of this study show that CAR has a significant effect on credit risk (NPL). Bank Size are two variables that have no significant effect on Credit Risk (NPL) for banking companies listed on IDX Islamic, Sharia Stocks.

Pengaruh Kualitas Pelayanan Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Online

Thu, 29 Aug 2024 00:00:00 +0700

This research aims to determine the influence of service quality and consumer trust on online purchases at Lestari Olshop. This method uses descriptive quantitative methods, validity tests, reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing with partial (t test) and simultaneous (F test). The research results show that there is a positive influence between service quality on online purchasing decisions at Lestari Olshop. There is a positive influence between consumer trust in online purchasing decisions at Lestari Olshop. Together there is a positive influence between service quality and consumer trust on online purchasing decisions at Lestari Olshop. The conclusion is that Lestari Olshop has a positive influence on service quality and consumer trust. Future researchers can develop this research by adding other variables such as: promotions and prices which can influence purchasing decisions and can use qualitative research methods by examining the variables regarding purchasing decisions more deeply

Pemanfaatan Instagram Sebagai Strategi Pemasaran Dalam Upaya Peningkatan Omzet Penjualan

Thu, 29 Aug 2024 00:00:00 +0700

With the increase in the number of business operators, there is an increasingly fierce competition in line with the swift flow of free trade that automatically makes competition come from all directions, both domestic, regional and global. There is no business, which is free to enjoy sales and profits, because there will be competition who want to enjoy it. The tight competition makes business people want to provide excellence and gain profits for business actors, for this reason, efforts are made in order to remain able to survive in the face of competition. Therefore, businesses must adapt themselves to the development of existing businesses. The results of this study conclude that the marketing strategy used by Himawari Collection applies a 5P marketing mix product (Product, Price, People, Promotion, Procsess). From these strategies found things in increasing sales turnover including paying attention to the use of Instagram, determining product strategies and prices in influencing consumer purchasing decisions, flexible prices, utilizing Instagram features to expand marketing targets, making it easier for consumers to make transactions, and stimulating consumers to make product purchases, guaranteeing safe products to consumers

Pengaruh Inflasi, Suku Bunga BI Rate, Kurs Valuta Asing Dan Return On Assets (ROA) Terhadap Harga Saham Perusahaan Perbankan BUMN Yang Terdaftar Di Bursa Efek Indonesia

Sakinah, Aliah Pratiwi — Thu, 29 Aug 2024 00:00:00 +0700

This research aims to determine the effect of inflation, Bl rate interest rates, foreign exchange rates and Return On Equity on share prices in state-owned banking companies listed on the IDX. The macro and micro economic environment is the environment that influences the company's daily operations. Investors' ability to understand and predict the company's macro and micro conditions in the future will be very useful in making profitable investment decisions. This research was conducted on state-owned banking companies listed on the IDX using annual reports for 2012-2022. The samples in this research were 4 banks, namely Bank Negara Indonesia Tbk, Bank Rakyat Indonesia Tbk, Bank Mandin Tbk and Bank Tabungan Negara Tbk. The sample was taken using a purposive sampling technique, namely taken based on criteria determined by the researcher. The data used is secondary data obtained from the company website and the Bl website. The data analysis method used in this research is the partial least squares (PLS) approach. Data processing uses SmartPLS software version 3.0. The results of this research are that inflation has an effect on stock prices, Bl rate, foreign exchange rates and Return on Assets have no effect on stock prices. Suggestions for future researchers are that they can use other variables and use different research periods.

Pengaruh Kondisi Jalan Terhadap Minat Wisatawan Untuk Berlibur Di Pantai Balekambang Di Kabupaten Malang

Wahyu Sugeng Suratman, Jeni Susyanti — Thu, 29 Aug 2024 00:00:00 +0700

Roads are the main component supporting economic mobility in an area, the condition of the road both will be able to lift the wheels of the regional economy. The south malang area is in the coastal tourist area, there are many beach tourist destination that you can go to holiday. Road conditions are of the main components supporting development area tourism in the south malang area. Good road conditions can increase interest tourist to visit and vice versa, so it is important to maintain the condition of the roads remain in very good condition.

Analisis Sistem Informasi Akuntansi Penerimaan Kas Dan Pengeluaran Kas Pada PT. Aura Pesona Wisata

Muhammad Abdul Qadir Jailani, Muslimin — Thu, 29 Aug 2024 00:00:00 +0700

This research aims to determine, study and test the application and constraints of the accounting information system for cash receipts and disbursements at PT. Aura Pesona Wisata. This research uses a qualitative descriptive method with a case study design. The results of this research show the application of the accounting information system for cash receipts and disbursements at PT. Aura Pesona Wisata is still not running effectively because it still uses a manual system for recording, and the problem that often occurs in the cash receipts and disbursements accounting information system is miscommunication due to multiple functions or tasks within the company.

Pengaruh Sistem Pengendalian Internal, Budaya Etis Organisasi, Penerapan Good Corporate Governance Dan Personal Attitude Terhadap Kecenderungan Fraud (Pada Pemerintah Kota Surabaya)

Fadel Muhamad, Endah Susilowati — Thu, 29 Aug 2024 00:00:00 +0700

This research aims to determine the influence of the Internal Control System, Organizational Ethical Culture, Implementation of Good Corporate Governance and Personal Attitude on Fraud Tendencies. This research uses a quantitative approach and this type of research tends to be deductive. The sample population in this research is employees in the budget and finance sector at BPKAD Surabaya City. The type of data used in this research uses primary data which comes from respondents' answers obtained from questionnaires distributed to 52 respondents. The data analysis technique used in this research uses Patial Least Square (PLS) with the help of WarpPLS 7.0 software. The research results show that the Internal Control System, Ethical Organizational Culture, Implementation of Good Corporate Governance and Personal Attitude influence Fraud Tendencies.

Pengaruh Konten Marketing dan Electronic Word of Mouth (E-WOM) Terhadap Minat Beli Kuliner Melalui Kepercayaan Sebagai Variabel Intervening

Nadia Puspita — Fri, 30 Aug 2024 00:00:00 +0700

This study aims to analyze the effect of content marketing and electronic word of mouth (e-wom) on culinary purchase intention through trust as an intervening variable on @bangkafoodbang Instagram followers. The method used in this research is descriptive quantitative with data collection involving 100 respondents of @bangkafoodbang Instagram followers with purposive sampling through distributing questionnaires. This research uses Structural Equation Model-Partial Least Square (SEM-PLS) with SMARTPLS 3.2.9 software. The results showed that marketing content and electronic word of mouth have a positive and significant direct effect on trust. Content marketing and electronic word of mouth also have a direct positive and significant effect on purchase intention. In addition, the indirect test results show that content marketing and electronic word of mouth have a positive and significant effect on purchase intention when mediated by trust.

Analisis Pengaruh Fixed Asset Turnover (FATO) Dan Return On Asset (ROA) Terhadap Return Saham PT Krakatau Steel Tbk

Mia Nur Islam, M. Rimawan, Alwi — Fri, 30 Aug 2024 00:00:00 +0700

The aim of this research is to analyze the influence of Fixed Asset Turnover (Fato) and Return on Assets (ROA) on PT Krakatau Steel Tbk's share returns. The population in this study was 13 years and the sample used was 10 years. The data used is secondary data. The results of this research partially Fixed Asset Turnover (FATO) and Return on Assets (ROA) Tbk have no effect on PT Krakatau Steel Tbk Share Returns. Meanwhile, Simultaneous Fixed Asset Turnover (Fato) and Return on Assets (ROA) Tbk have no effect on PT Krakatau Steel Tbk Share Returns

Pengaruh Suasana Cafe Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Recceh Coffe

Muhammad Fikrul Ummah , Muhajirin, Imam Darmawan — Sat, 31 Aug 2024 00:00:00 +0700

This research aims to determine the influence of cafe atmosphere and service quality on consumer satisfaction at Recceh Coffee, which is measured by partial tests (t tests) and simultaneous tests (f tests). The population in this study is all consumers who have purchased at recceh cafes. The sampling technique uses the method purposive sampling with a sample size of 100 people. The research results show that: 1). The cafe atmosphere does not have a partial and significant effect on consumer satisfaction at Recceh Coffee; Service quality has a partial and significant effect on consumer satisfaction at Recceh Cafe. 2). The cafe atmosphere and service quality simultaneously and significantly influence consumer satisfaction at Recceh Cafe

Analisis Perbandingan Kualitas Produk, Strategi Promosi Dan Persepsi Konsumen Pada Ponsel Oppo Dan Xiaomi Studi Pada Mahasiswa STIE Bima

Achmad Hasbi Asshidiqi , Muhajirin, Imam Darmawan — Sat, 31 Aug 2024 00:00:00 +0700

This research aims to determine the comparative analysis of product quality, promotional strategies and consumer perceptions on Oppo and Xiaomi cellphones. Study on STIE Bima students as measured by the Independent Samples Test and the population in this study are STIE Bima students who have purchased OPPO and XIAOMI. The sampling technique used a purposive sampling method with a sample size of 60 people. The research results show that: There is no significant difference between product quality and Oppo and Xiaomi cellphones. Study on STIE Bima Students; there is a significant difference between the Promotional Strategy of Oppo and Xiaomi cellphones. Study on STIE Bima Students; There is no significant difference between consumer perceptions of Oppo and Xiaomi cellphones. Study of STIE Bima students.

Peran Cagar Biosfer Dalam Pembangunan Berkelanjutan Di Jawa Timur

Sat, 31 Aug 2024 00:00:00 +0700

Indonesia's natural resources need to be protected and preserved, because there are several things that threaten the sustainability of the ecosystem in East Java. Sustainable development cannot be separated from three things, namely economic, social, and environmental. The use of natural resources must be in harmony, in harmony, and balanced with environmental functions. This study uses a literature review method that is relevant to the cases or problems found. Internationally, it has received attention from UNESCO so that two biosphere reserves have been established in East Java, namely: CB-BTSA (Bromo Tengger Semeru Arjuno Biosphere Reserve) and CB-B (Blambangan Biosphere Reserve). Conservation in supporting sustainable development is carried out by creating ecotourism. Because the culture of each region is different and has its own uniqueness, it can support the community's economy. The development of ecotourism based on environmental management is a means of education and character development. Therefore, the concept of understanding the environment must be understood in depth so that it can be applied to various groups as a form of preserving nature

Efektivitas Pengunaan Channel Youtube @institutstiamiofficial Sebagai Media Penyebaran Informasi Pada Mahasiswa Manajemen Komunikasi di Institut Ilmu Sosial dan Manajemen STIAMI

Fachry Sahrullah, Eka Yonavilbia — Sat, 31 Aug 2024 00:00:00 +0700

Youtube is the First Order social media with users most in Indonesia, on Youtube there are several channels become a source of information for students, one of which is Youtube channel @institutstiamiofficial. Youtube Channel @institutstiamiofficial the majority of users are students. The purpose of this study to determine the effectiveness of the use of Youtube channel @institutstiamiofficial as a medium of information dissemination on communication management student at the Institute of Social Sciences and management Stiami. This study uses the theory of Uses and Gratification of Blumer & Katz (2018) with qualitative descriptive methods. Technique data collection used in this study is observation, documentation and interviews. Subject in this study students Communication Management who owns Youtube and have access and see impressions from the channel @institutstiamiofficial. Results of this study, 1) the effectiveness obtained from the Youtube channel @institutstiamiofficial still less effective because there is information monotonous, unscheduled show times, and the number of subscribers which is very little, 2) the barriers experienced in using Youtube channel @institutstiamiofficial barriers in delivering information via Youtube channel @institutstiamiofficial is a problem technical and limited information available on this Youtube channel, 3) the solution is to maintain active involvement in creating creative content on the Youtube platform and sharing information related lectures.

Analisis Komunikasi Kreatif Bank Mandiri Melalui Pemanfaatan Media Sosial Youtube Pada Iklan “Jadi Lebih Baik”

Aulia Fadhilah Hana, Desrizal, Arie Dewi, Siti Hardiati Wulandari — Sat, 31 Aug 2024 00:00:00 +0700

Advertising is an important aspect in the business world to attract attention and reach the target audience. The important thing to do in the process of creating a successful advertisement is to do creative communication. This research aims to explore the utilization of creative communication in the advertising process by Bank Mandiri. Through a qualitative descriptive study, this research analyzes the creative communication strategies used in Bank Mandiri's “Jadi Lebih Baik" promotional advertisement on YouTube, and evaluates its effectiveness in attracting audience attention in March 2024. The process of making the "Jadi Lebih Baik" advertisement took one month with brainstorming the entire team. With creative communication in place, the “Jadi Lebih Baik" ad generated many positive responses from a wide audience. The ad received 17 million views on Bank Mandiri's YouTube account

Perencanaan Strategis PT. Indofarma Global Medika

Amrius, Derriawan, Zulkifli — Sat, 31 Aug 2024 00:00:00 +0700

Every company in its activities need to build or create a plan in order to reach its goal (if you fail to plan, you plan to fail) that's the reason build a good strategic plan and be implemented properly is a must for companies. In order to create a good formulation strategic, needed analysis and a correct strategic tools, Three steps Strategic Framework's used in this theses namely Input Stage, Matching Stage and Decision Stage. The result in matching stage analysis, indicates lndofarma Global Medika's position in defensive quadrant with turnaround as an main strategic ,and retrenchment, divestiture, and liquidation another alternative strategic. Implementation of this alternative strategic will implicate to revision of some policy, retrench of business unit/branches, changing policy, changing, adding product portofolio, reduce of human resource, customer, networking coverage, capital (capex), and liquiditation of the company. This will cause value added of IGM.

Analisis Pengaruh Kualitas Produk, Premi Dan Kualitas Layanan Klaim Dalam Meningkatkan Minat Beli Ulang Pelanggan Melalui Keunggulan Kompetitif Asuransi Kesehatan Di PT. Asuransi Jiwa Inhealth Indonesia

Nuraini, Sri Widyastuti, Eddy Supriyadi — Sat, 31 Aug 2024 00:00:00 +0700

The purpose of this study was to determine the effect of product quality, premiums and service quality claims on customer repurchase interest through the competitive advantage of health insurance at PT. Asuransi Jiwa Inhealth Indonesia. The sampling technique is total sampling, which is a sample that represents the total population. Collecting data using a questionnaire. The data analysis technique used Structural Equation Modeling (SEM) analysis processed with SmartPLS software. The results showed that the variable product quality and service quality claims have a significant effect on competitive advantage, while the premium variable has no significant effect on competitive advantage. The premium variable has a significant effect on repurchase interest, while the product quality and claims service quality variables have no significant effect on repurchase interest. The competitive advantage variable has a significant effect on repurchase interest. The results also show the most dominant direct influence, namely the direct influence between claim service quality on competitive advantage and the most dominant indirect effect between the variables, namely the influence of claim service quality through competitive advantage on repurchase interest

Pengaruh Digital Culture Dan Perceived Organizational Support Melalui Organizational Commitment Terhadap Workforce Agility Direktorat Jenderal Bina Pemerintahan Desa Kemendagri

Witrin Jayanti, Irvandi Gustari, Seta A. Wicaksana — Sat, 31 Aug 2024 00:00:00 +0700

Competent and adaptive human resources in responding to the challenges of the work environment are very important for an organization. The Directorate General of Bina Pemdes of the Ministry of Home Affairs in supporting the concept of good governance seeks to implement digital culture. However, its implementation has encountered obstacles because technology adoption and literacy depend on BPSDM and Bimtek. It can be said that the perceived organizational support of the agency is still minimal. This study aims to analyze the significant influence of digital culture on workforce agility, the significant influence of digital culture on organizational commitment, the significant influence of perceived organizational support on workforce agility, the significant influence of perceived organizational support on organizational commitment, the significant influence of organizational commitment on workforce agility, organizational commitment variables that can mediate correlational relationships Digital culture towards workforce agility and variable organizational commitment that can mediate perceived organizational support for workforce agility. The method used in this study is path analysis. The population in this study was 390 people and the sample used for the distribution of questionnaires was 263 employees of the Directorate General of Bina Pemdes. The results showed that (1 ) Digital culture did not have a significant effect on workforce agility, (2) 2) Digital culture did not have a significant effect on organizational commitment, (3) Perceived organizational support had a significant effect on workforce agility, (4) Perceived organizational support had a significant effect on organizational commitment, (5) Organizational commitment had a significant effect on the direction of positive relationships with workforce agility, (6) Digital culture mediated by organizational commitment does not have a significant effect on workforce agility, (7) Perceived organizational support mediated by organizational commitment has a significant effect on workforce agility. The conclusion in this study is that in the application of digital culture with a positive environment, agencies need to support its application from various aspects such as justice, compensation and security.

Pengaruh Persepsi Dukungan Organisasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan Melalui Keterikatan Karyawan Sebagai Variabel Intervening Pada Karyawan PT X

Mikha Veronika, Irvandi Gustari, Mombang Sihite — Sat, 31 Aug 2024 00:00:00 +0700

This research is based on the fact that companies that are growing rapidly often face challenges in maintaining optimal employee performance. Perceived organizational support is the extent to which employees feel supported by their organization and job satisfaction reflects the extent to which employees are satisfied with aspects of their work, this can affect employee performance. Important factors in influencing performance, with employee engagement indicating the level of emotional and cognitive commitment to their work and is believed to play an important role in linking perceptions of organizational support and job satisfaction with employee performance. This study aims to determine the effect of perceived organizational support and job satisfaction on employee performance with employee engagement at PT X as a mediating variable. The research method used is a quantitative approach where direct data collection is carried out using HR interviews and questionnaires to 120 PT X employee respondents. Data were collected using a survey that measures perceptions of organizational support, job satisfaction, employee engagement, and employee performance. This research is a quantitative study using the PLS (Partial Lead Square) statistical tool. Data analysis was carried out using multiple statistical regression techniques and path analysis to test the relationship between variables. The results showed that there was a positive and significant influence of perceived organizational support, job satisfaction, employee engagement, on employee performance. Perceived organizational support and job satisfaction have a significant effect on employee engagement, which in turn has a positive impact on employee performance. Employee engagement has been shown to play an important role in the relationship between perceived organizational support and job satisfaction and performance

Pengaruh IPM Dan Upah Minimum Terhadap Kemiskinan Dengan ZIS Sebagai Variabel Moderating Di Provinsi Jawa Tengah

Ade Kamilatu Tarida, Bayu Nurhadi — Sat, 31 Aug 2024 00:00:00 +0700

This research aims to find out how the Human Development Index (HDI) and minimum wage relate to poverty with ZIS as a moderate variable in Central Java Province in 2018-2023. This research uses quantitative methods with secondary data taken from the BPS and BAZNAS website. The data used is combined panel data from time series data from 2018-2023 and cross section data from 35 districts/cities in Central Java Province with sampling using a saturated sampling tachnique. The data analisys tool used is Eviews 10. The research results show that HDI has a negative and significant influence on poverty, while the minimum wage has a positive and significant influence on poverty. Meanwhile, the ZIS variable is unable to moderate the relationship between HDI and munimum wages on poverty in Central Java Province in 2018-2023.

Peran Strategis Kebun Raya Dalam Konservasi Riset Dan Edukasi Lingkungan

Rony Irawanto — Sat, 31 Aug 2024 00:00:00 +0700

Indonesia is one of the world's centers of biodiversity but has a fairly high threat of extinction. The main causes of extinction include loss and habitat destruction. Therefore, a conservation strategy is needed in Indonesia. The purpose of this paper is to determine the conservation strategy in Indonesia, especially the Scientific Conservation Area (KKI) - Purwodadi Botanical Garden in managing conservation, research and environmental education. This research is descriptive narrative, starting in April 2024 through direct observation while at KKI - Purwodadi Botanical Garden (KRP) and also searching for references. KRP is one of the ex-situ plant conservation areas for the purposes of conservation, research, education, ecotourism and environmental services. Internationally, KRP is a Biosphere Reserve (CB). The Strategic Position of KRP in CB Bromo Tengger Semeru Arjuno is a conservation area whose existence is internationally recognized. However, the management of botanical gardens may need to be adjusted to the dynamics, needs and developments of the times. So it is necessary to create a new management flow and regulations, which are more relevant.