Strategi Pemasaran Dalam Meningkatkan Jumlah Anggota Simpanan Wadiah Pada USPPS BMT Sunan Drajat Tunggul Paciran Lamongan

Siti Nur Aini; Rachma  Indrarini

Authors

Siti Nur Aini Universitas Negeri Surabaya
Rachma Indrarini Universitas Negeri Surabaya

Keywords:

Baitul Maal Wat Tamwil, Marketing Strategy, Product

Abstract

USPPS BMT Sunan Drajat has several strategies so that the number of Wadi'ah Savings members experiences a significant increase every year. The purpose of this study was to determine whether the strategy implemented by USPPS BMT Sunan Drajat could increase the number of Wadi'ah Savings members. The research subjects were taken using the purposive sampling method and the data sources were obtained through interviews. The validity test is done by the triangulation technique. The results of this study indicate that the marketing strategy applied by USPPS BMT Sunan Drajat on Wadi'ah Savings products is to use the Segmenting, Targeting, Positioning marketing method. Segments are selected based on occupation. The selected targets are entrepreneurs. BMT to attract public interest and trust through the image of Pondok Pentren Sunan Drajat. BMT Sunan Drajat also implements a Marketing Mix strategy which consists of Product Strategy, Price Strategy, Place Strategy, and Promotion Strategy.

Downloads

Download data is not yet available.

References

Ahmad, S., & Harahap, R. (2020). Peran Baitul Mal Wa Tamwil (BMT) Dalam Pengembangan Ekonomi Umat. Human Falah, 7(1), 19–29.

Atmoko, T. P. H. (2018). Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Di Cavinton Hotel Yogyakarta. Journal of Indonesian Tourism, Hospitality and Recreation, 1(2), 83–96. https://doi.org/10.17509/jithor.v1i2.13769

Barcelona, O., Tumbel, T. M., & Kalangi, J. A. F. (2019). Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata. Jurnal Administrasi Bisnis, 8(2), 34.

https://doi.org/10.35797/jab.8.2.2019.23560.34-42

Basrowi & Suwandi. (2014). dalam Penelitian Pendidikan Bahasa (Vol. 1, Issue 1).

http://ejournal.usd.ac.id/index.php/LLT%0Ahttp://jurnal.untan.ac.id/index.php/jpdpb/article/viewFile/11345/10753%0Ahttp://dx.doi.org/10.1016/j.sbspro.2015. 04.758%0Awww.iosrjournals.org

Dudai, N., Tsion, I., Shamir, S. Z., Nitzan, N., Chaimovitsh, D., Shachter, A., & Haim, A. (2018). Agronomic and economic evaluation of Vetiver grass

(Vetiveria zizanioides L.) as means for phytoremediation of diesel polluted soils in Israel. Journal of Environmental Management, 211, 247–255. https://doi.org/10.1016/j.jenvman.2018.01.013

Ichwanda, F. I., Yulianto, E., & Arifin, Z. (2015). “ ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN EKSPOR ” ( Studi pada PT Petrokimia Gresik ). Administrasi Bisnis, 24(1), 1–9.

Mubarok, N. dkk. (2017). Strategi Pemasaran Islami Dalam Meningkatkan Penjualan Pada Butik Calista. I-Economics, 3(1), 73–92.

Nasuka, M. (2020). Konsep Marketing Mix Dalam Perspektif Islam?: Suatu Pendekatan Maksimalisasi Nilai. Bisei: Jurnal Bisnis Dan Ekonomi Islam, 5(1), 28–29.

Nurhadi, N., & Salim, A. (2019). Strategi Bauran Pemasaran Industri Tempe Dalam Perspektif Ekonomi Syariah Di Kabupaten Sri Indrapura Provinsi Riau. Al-Mashrafiyah: Jurnal Ekonomi, Keuangan, Dan Perbankan Syariah, 3(2), 140. https://doi.org/10.24252/al-mashrafiyah.v3i2.9290

Nurlena, N., Musadad, M., & Ratna, R. (2018). Implementasi Strategi Stp (Segmentation, Targeting & Positioning) Di Desa Wisata Rumah Dome, Sleman, Yogyakarta. National Conference of Creative Industry, September, 5–6. https://doi.org/10.30813/ncci.v0i0.1250

Papeo, A., Kalangi, J., & Punuindoong, A. (2018). Pengaruh Komunikasi Pemasaran Terhadap Citra Perusahaan PT. Telkom Indonesia Manado. Jurnal Administrasi Bisnis, 6(003), 269330.

https://doi.org/10.35797/jab.6.003.2018.20291.

Syukur, P. A., & Syahbudin, F. (2020). Konsep Marketing Mix Syariah. Jurnal Ekonomi Dan Perbankan Syariah, 5(1), 71–94. https://doi.org/10.46899/jeps.v5i1.167

Wibowo, D. H., Arifin, Z., & Sunarti. (2015). ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING UMKM (Studi pada Batik Diajeng Solo). Jurnal Administrasi Bisnis (JAB), 29(1), 59–66.