Author Guideline

Submission to this journal proceeds totally online and must be submitted at

Please read and follow these instructions carefully. Doing so will ensure that the publication of your manuscript is as speedy  and efficient as possible. The Publisher reserves the right to return manuscripts that are not prepared according to these instructions.

Originality of the Article

  • The manuscript is  written in the format required by the Author Guidelines of the Jurnal Inspirasi Bisnis dan Manajemen
  • The manuscript does not contain plagiarism, falsification, and/or fabrication of data.
  • The manuscript is  not submitted to another publication and is not be under review for publication elsewhere during the Jurnal Inspirasi Bisnis dan Manajemen review process.
  • The manuscript is  not accepted for publication elsewhere.
  • The submission file is in OpenOffice, Microsoft Word, RTF, or WordPerfect document file format.


Manuscripts should be written as concisely, consistently, and straightforward as possible. A number of pages consist of 15 - 20 (twenty) pages (including figures and tables), and appendices should not be included in the text. Scripts are written in single-space on one side of A4 size paper (210 x 297 mm). The paper should have an upper limit and a lower limit of 2.5 cm and 3 cm left and right border of 2.5 cm. Font  used is Garamond 12 pt. Scripts can be written using the English language or Bahasa Indonesia. The writing style refers to the APA Style (The American Psychological Association).

The manuscript is presented in several sections: Introduction (Include research objective and hypothesis development if available), Literature Review (Include theoretical framework), Research Methodology, Results and Discussion, Conclusion & Recommendation, References  


The title should simply and clearly summarize the main idea, typed in uppercase and lowercase letters, centered between the left and right margin; the recommended length of the title is no more than 15 words with font size 14.


The Journal operates a peer review process and promotes blind reviewing. To facilitate this process, the author's names (without academic titles), institutional affiliations, and the email address of the corresponding author should appear only on a detachable cover sheet. Contributor(s) should include a short CV describing his/her/their current position and activities in not more than 80 words.

Author 1*

Author 2*

*Departement/Study Program Name, Faculty Name, University Name

*Corresponding Author. E-mail:


The abstract consists of not more than 200 words, describing the phenomenon being studied (one or two sentences, maximum 10 [ten] words) with the font size 11, explicitly write in bold: Introduction, the purpose of study, the objective of the papers, Â research methodology, and general findings. The abstract should be written in two languages, Indonesian and English, and include five keywords.

Introduction ( include research objective, theoretical framework, and hypothesis development if available)

This section describes three main components. First, it describes the phenomenon being studied, the introduction should consist of the background of the study, research contexts. Secondly, the author explains the relationship between the phenomenon and existing theories (at least one of the journals cited should be less than five years old); and finally describes the purpose of the study. Furthermore, this section also contains previous theories, both from primary reference (grand theory) and journal articles (including at least one journal published in the last ten years). This section also discusses arguments on the relationship between the variables being studied and ends with the hypothesis depicting the relationships of the variables (there should be some argument for each hypothesis). All introduction should be presented in the form of paragraphs, not pointers, with the proportion of 15-20% of the whole article length.

*For an exploratory study, this section should consist of previous theories underlying the Research Question. (Please provide a strong argument(s) that reference variable(s) or explanation(s) as to why the research will fill the gap from the literature.

Literature Review

This section describes contains previous theories, both from primary reference (grand theory) and journal articles (including at least one journal published in the last ten years). This section also discusses arguments on the relationship between the variables being studied and ends with the hypothesis depicting the relationships of the variables (there should be some argument for each hypothesis).

Research Methodology

This section consists of a description concerning the research design, data sources, data collection, and data analysis with the proportion of  10-15% of the total article length, all presented in the form of paragraphs and approaches taken by the author, whether qualitative or quantitative approach. This section also includes a sample description (respondent/case profile), sampling method, sampling size, error level, data collection method, variable operationalization, and analysis method.

Results and Discussion

The Results and discussion section consist of a description of the results of the data analysis to answer the research question(s) and their meanings are seen from current theories and references of the area addressed. The proportion of this section is 40-60% of the total article length. This section consists of the results of validity and reliability tests and analysis of the results. Furthermore, this section discusses the results of the current study and how they relate to the hypothesis presented. The discussion section also explains possible reasons for why a certain hypothesis is rejected or accepted and how they relate to previous research. Furthermore, the author should show how the current result supports or contradicts previous studies, the limitation of the study, and the implication of the study (both managerial and scientific implications). This section also discusses the recommendation(s) for future research based on the limitation of the study.

Conclusion & Recomendation

The conclusion section consists of the summary, restatement of  the main findings. This section provides a brief explanation of the study and the impact of the study.

This section consists of all references used in the article. The number of references should be no less than 15 references, where the number of journal articles (includes at least one journal article published within the last ten years) should exceed the number of textbooks. Follow the author's instructions in the APA style.

The sources cited should at least 80% come from those published in the last 10 years. The sources cited are primary sources in the form of journal articles, books, and research reports, including theses and dissertations. Citations from the journal should be at least 80% of the total references cited.


Fournier, C. (2017). The Managerials Path: A Guide for Tech Leaders Navigating Growth and Change. (L. Ruma, Ed.) (First). United States of America: Of™Reilly Media.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Edinburgh: Person Education.

Noe, R., Hollenbeck, J., Gerhart, B., & Wright, P. (2017). Human Resource Management : Gaining A Competitive Advantage, Tenth Edition (10th ed.). New York: Mc Graw-Hill Education.

Ackerman, D. S., Dommeyer, C. J., & Gross, B. L. (2016). The Effects of Source, Revision Possibility, and Amount of Feedback on Marketing Students Impressions of Feedback on an Assignment. Journal of Marketing Education.

Chou, H.-Y., & Wang, T.-Y. (2017). European Journal of Marketing Hypermarket Private-Label Products, Brand Strategies, and Spokesperson Persuasion. European Journal of Marketing European Journal of Marketing Iss European Journal of Marketing51(4).

Ananda, M. S., Sukmawati, A., Syamsun, M., & Ali, A. (2016). Pengembangan Model Peningkatan Kompetensi Pekerja Domestik Indonesia di Malaysia, 15(3), 262–278.

Louise Ladegaard Bro et al (2014). Leadership training, leadership strategies and organizational performance. Paper presented on the IRPSM conference in Ottawa 9-12 April 2014.

Istianingsih, Juan Barus Gultom and Gusfa, H. (2015) ‘Pengaruh Good Corporate Governance dan Struktur Kepemilikan Saham Terhadap Manajemen Laba Melalui Aktivitas Riil’, in. Bandung: Seminar Forum Keuangan dan Bisnis (FKBI) Program Studi Akuntansi FPEB UPI, pp. 10–11. Available at:

Sofyani Santi (2007). Pengaruh Corporate Social Responsibility terhadap Corporate Image  PT Bank Negara Indonesia, Tbk (Survei pada masyarakat Desa Margajaya, Tanjungsari - Sumedang). Skripsi. Universitas Pendidikan Indonesia. Bandung.

Foster Bob (2005). Pengaruh Kinerja Bauran Penjualan Eceran dan Hubungan Pelanggan Terhadap Ekuitas Merek Serta Dampaknya Terhadap Keunggulan Bersaing dan Loyalitas Pelanggan. Disertasi. Universitas Padjdjaran Bandung.

Pemberian Tunjangan Profesi Dosen dan Tunjangan Kehormatan Profesor. (2017). Jakarta: Kementerian Riset, Teknologi dan Pendidikan Tinggi.

Tables and Figures
Use only horizontal lines when using tables. Put table number and the title of the table on top of it Tables and Figures should be numbered separately and sequentially using Arabic numerals. Each Table and Figure should be given an informative title. Tables and Figures should be presented on separate pages at the end of the manuscript. Tables should be submitted as data - .doc, .rtf, Excel file- Tables submitted as image data are not accepted, because they cannot be edited for publication.

Figures that are provided electronically must be in .tif or .gif file extensions. All figures and graphics must also be supplied as good quality originals that allow for clear resolution of the image in its printed application.